https://www.jessloughman.com/home daily 1.0 2026-07-20 https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/456cb110-f52f-45cb-a8be-1e9523f3fea1/DSC03471-Edit.jpg https://www.jessloughman.com/contact daily 0.75 2026-07-30 https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/6e6ca3fb-c682-4de9-84ea-e6cc483ddf82/DSC03511-Edit.jpg https://www.jessloughman.com/portfolio-1 daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/60782bc0-df73-430b-a9da-a0f1749e10a6/sedgwick_party+starts+now.webp https://www.jessloughman.com/portfolio-1/copy-writing-and-editing monthly 0.5 2026-07-30 https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/6affa7bb-ea3a-41b7-ad70-f024724e067e/Screenshot+2026-07-29+at+7.43.29%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/8d328ac1-7c8a-4882-9814-36aabc445ec8/Screenshot+2026-07-29+at+7.49.57%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/5f0a2478-00d5-4307-803e-95d0b77f36a5/IMG_9731.jpg https://www.jessloughman.com/portfolio-1/branding-narrative-and-strategy monthly 0.5 2026-08-04 https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/51655b2a-907c-4486-acfa-b47ae2c43b56/Screenshot+2026-07-28+at+5.55.16%E2%80%AFPM.png portfolio - Branding: narrative and strategy We capitalized on a major rebranding effort to solidify and document our brand voice and tone, sharing it with all content creators (not just the "real" writers). https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/4c113495-8abf-474d-8451-b5241d4dcaa0/Screenshot+2026-06-11+at+6.14.23+PM.png portfolio - Branding: narrative and strategy Six months of in-depth brand persona work helped us develop and deliver a comprehensive, easy-to-use guide with directives, examples, and tips. https://www.jessloughman.com/portfolio-1/creative-direction-and-execution monthly 0.5 2026-08-03 https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/bc1bbdda-502c-405f-ad7e-8a02c51387e0/Screenshot+2026-08-02+at+10.21.33%E2%80%AFPM.png portfolio - Creative: direction and execution Our tiny team contributed to more than 3,000 projects in 2025 alone: blogs, white papers, social content, scripting, internal comms and more. We built a fully customized AI copy agent to help content creators craft clear, compelling messaging — a more efficient (but still on-brand) way to support record-high volumes of work. https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/ff7e6256-65ad-48dd-9ff7-6281b6a8c542/Screenshot+2026-07-28+at+6.23.12%E2%80%AFPM.png portfolio - Creative: direction and execution Product launch: Introducing Omni, a new digital ecosystem, required attention-grabbing hype videos, extensive internal communications, and compelling social messaging. https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/3025cfea-d693-4c70-8c72-c670ac3fc715/Screenshot+2026-07-28+at+6.25.39%E2%80%AFPM.png portfolio - Creative: direction and execution Events: Hosting an exclusive Executive Forum for 60 of the industry's leaders, we created bespoke invitations, multiple videos, event-specific collateral and swag, etc. Artwork by Margaret Carter (mncarterdesigns.com) and Jo Haughn (johaughn.com). https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/1785288381532-DMNO9SWAFIW1BV3LJWMX/Screenshot%2B2026-07-28%2Bat%2B9.24.51%25E2%2580%25AFPM.png portfolio - Creative: direction and execution Rebranding: As part of a company-wide rebrand, we also reimagined Sedgwick University, an in-depth educational platform for all of our 33,000+ colleagues. https://images.squarespace-cdn.com/content/v1/6a0f772205de6e7a5b309851/522af137-dd63-4e6f-9966-25c8021e711e/multiple-sedgwick-edge-print-digital.webp portfolio - Creative: direction and execution Long-form editorial: The edge, a quarterly e-magazine, offered deep-dive articles on topical and timely thought leadership, regulatory updates, Q&A with company and industry leaders, etc. Gorgeous artwork by Multiple.