Chances are, lots of people can recognize your logo when they see it.
Are you confident they can recognize your voice?
A brand’s voice and tone (those are different!) keeps messaging consistent, recognizable, and efficient — no matter who’s writing, or who’s reading.
I’ve done the strategic deep-dive brand work needed to create a truly unique, ownable voice for small and large organizations alike. The outcome: a voice guide that benefits everyone in the organization who creates content, whether it’s a social media director, an internal communications team, or that one colleague who just really likes sending emails.
We capitalized on a major rebranding effort to solidify and document our brand voice and tone, sharing it with all content creators (not just the "real" writers).
Six months of in-depth brand persona work helped us develop and deliver a comprehensive, easy-to-use guide with directives, examples, and tips.